Privacy Policy
Last updated: January 2026
Lime is operated by FIVE81. This policy explains what data we collect and how we use it. We keep things simple: we collect only what we need, and we don't sell your data.
What We Collect
- Account info — Your name, email, and profile photo from Google when you sign in. We don't store your Google password.
- Household info — Household name, number of people, and postal code (to find nearby stores).
- Your preferences — Dietary restrictions, cuisine preferences, dislikes, and cooking settings.
- Meal & shopping data — Your meal plans, pantry items, and shopping lists.
- Usage data — We use Google Analytics to understand how people use Lime so we can improve it. This includes pages visited and general usage patterns, not personal content.
How We Use Your Data
- To generate personalized meal plans based on your preferences
- To create shopping lists from your meal plans
- To show grocery prices from stores near you
- To improve Lime based on usage patterns
- To send important service updates (rare, no spam)
What We Don't Do
- We don't sell your personal information
- We don't share your data with third parties for marketing
- We don't send promotional emails or spam
Data Storage
Your data is stored securely on servers in North America (via Vercel and Neon). We use industry-standard security practices to protect your information.
Your Rights
- Access & update — View and edit your data anytime in Account Settings.
- Delete — Delete your account and all associated data from Account Settings. This is permanent and cannot be undone.
- Questions — Contact us anytime about your data.
Changes to This Policy
We may update this policy as Lime evolves. We'll notify you of significant changes.
Contact
Questions about privacy? Email us at hello@getlime.io